LafargeHolcim launches 'Experience Zone' to elevate construction standards
LafargeHolcim Bangladesh PLC (LHB), a leader in the construction industry, inaugurated its pioneering 'Experience Zone' on December 09, 2025. Located within the Jalsiri Housing Project in Purbachal, Dhaka, this facility is designed to offer a direct and hands-on experience of construction material quality, scientific principles and technical performance.
The Experience Zone was officially inaugurated by Mahfuzul Hoque, Commercial and Logistics Director of LafargeHolcim Bangladesh PLC. Md. Anissuzaman, Chief Financial Officer, A K M Atiqur Rahman, Human Resources Director and Neel Azavedo, Business Development Director along with senior officials of the company were present during the inauguration.
In his inaugural address LHB Commercial and Logistics Director, Mahfuzul Hoque emphasized the company’s commitment to innovation and sustainability stating "LafargeHolcim has consistently been at the forefront of delivering innovative, high-quality and sustainable construction solutions. This Experience Zone is a transformative step that will significantly enhance public understanding of construction materials. Customers will now gain practical knowledge on product suitability and the reasons underpinning the superior durability and reliability of LafargeHolcim's offerings."
The Experience Zone serves as an interactive hub, showcasing a comprehensive range of cement and other construction materials. A core feature of the zone is the availability of live demonstrations highlighting the strength, durability and long-term performance of the products.
The Experience Zone will also act as a resource center, providing in-depth information on sustainable construction practices and green innovation, expert consultation and guidance for home builders, professional engineers and masons on future project planning.
LHB believes this initiative will establish a new benchmark for transparency and quality assurance in the construction sector, enabling customers and professionals to make well-informed, confident and data-driven purchasing decisions.
The company has ambitious plans to replicate the Experience Zone concept across key regions of the country, ensuring broader access to modern construction technology and accurate technical information for all stakeholders.
