LafargeHolcim Bangladesh launches Holcim Water Protect – An innovative Water Resistant Cement

29 November 2020
 

Dhaka, 29 November, 2020: LafargeHolcim Bangladesh Limited (“LHBL“), one of the leading cement manufacturers in the country has launched an innovative and one-of-it’s-kind water resistant cement 'Holcim Water Protect'. Rajesh Surana, CEO, LHBL inaugurated the launching ceremony through the digital platform today (Sunday, 29 November, 2020). Dr. Raquib Ahsan, Professor, Department of Civil Engineering, BUET was present as a special guest during the launching.

Holcim Water Protect has been developed through the company’s in-house product innovation and manufacturing capabilities in collaboration with the Innovation Center of LafargeHolcim Group and Cement Excellence, LafargeHolcim Group Switzlerland. This product has been scientifically formulated and customised for the Bangladesh market by leveraging LafargeHolcim Group‘s Smart Blend Technology. Holcim Water Protect ensures reduced caplillary action resisting the permeation of water thus making it damp and seepage resistant. It has special properties by which it eliminates damaging effects of water that weaken structural elements like roof, foundation, walls, columns and beams thus resulting in more stonger and durable homes.

Speaking on the occassion Mr. Surana said “We are delighted to introduce our most innovative and premium product Holcim Water Protect for our customers in Bangladesh. This product has been developed through continuous consumer engagement, research and thorough understanding of the damaging impact of water on houses. Given the heavy rainfall in Bangladesh, we believe that Holcim Water Protect shall help our our customers build their dream homes that are free from dampness and seepages.“

With the introduction of Holcim Water Protect, LHBL has moved a step forward to become the most trusted building material solutions and service provider of the country.

LHBL is a part of LafargeHolcim Group, a global leader in building solutions based in Switzerland. In Bangladesh LHBL already owns two popular cement brands 'Holcim Strong Structure' & 'Supercrete'

 

For detail please contact:

Thuhidul Islam

Manager- External Communications

LafargeHolcim Bangladesh limited

Mobile: 01711296416

 

 

About LafargeHolcim

As the world’s global leader in building solutions, LafargeHolcim is reinventing how the world builds to make it greener and smarter for all. On its way to becoming a net zero company, LafargeHolcim offers global solutions such as ECOPact, enabling carbon-neutral construction. With its circular business model, the company is a global leader in recycling waste as a source of energy and raw materials through products like Susteno, its leading circular cement. Innovation and digitalization are at the core of the company’s strategy, with more than half of its R&D projects dedicated to greener solutions. LafargeHolcim’s 70,000 employees are committed to improving quality of life across more than 70 markets through its four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.

 
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