LafargeHolcim Bangladesh launches new cement brand ‘Supercrete Plus’

Dhaka, 07 November 2022: LafargeHolcim has launched a new cement brand ‘Supercrete Plus’: the best fair face cement in Bangladesh with enhanced strength capability. This premium product by the company is the country’s #1 fair face cement with 15-20% enhanced early strength compared to any other Portland Composite Cement (PCC) coupled with Concrete Porosity Reduction (CPR). “Supercrete Plus” gives the best outcome for fair face construction and the strength enhancing technology ensures long term durability. Versatile state of the art designs can be created with Supercrete Plus and the natural texture of concrete itself brings back a sustainable appearance to the building. Supercrete Plus can be used for fair facing interior/exterior surface, general concreting & plastering for slab, beam, column, high rise buildings etc. Tamper and moisture proof packaging BOPP (Bi-axially Oriented Polypropylene) is the added advantage of Supercrete Plus.

A product unveiling ceremony was held at a city hotel today (November 06, 2022) where Rajesh Surana, CEO of LHBL joined virtually and unveiled the new product. Dr. Raquib Ahsan, Professor, Department of Civil Engineering, BUET & internationally acclaimed architect Professor Rafiq Azam presented the key note during the launching event where more than 200 distributors, prominent structural engineers and architects from different parts of the country were present.

During the launching ceremony, the CEO of LHBL said “Supercrete Plus is an unparalleled sustainable and innovative solution for Bangladesh market and fair face construction as it maintains a certain sense of beauty without any modification after natural shaping. Fair-faced concrete has an unpretentious, natural and calm appearance. Its innate weight and elegance is incomparable. We are confident that customers will like the new innovative construction solution that comes with strength and durability.”

The new addition of ‘Supercrete Plus’ after ‘Holcim Water Protect’ and ‘Holcim Shokti’ has further strengthened the portfolio of the company and customers will have options to choose as per the requirements of their structures.

Gazi Mahfuzur Rahman, Sales & Marketing Director, Asif Bhuiyan, Chief Corporate Affairs Officer & HR Director, Mohammad Iqbal Chowdhury, Chief Financial Officer and Lakmal Suranjan Fonseka, Procurement & Logistics Director of LafargeHolcim Bangladesh were also present among other high officials during the launching ceremony.

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About LafargeHolcim Bangladesh Limited

LafargeHolcim Bangladesh Limited (LHBL) a member of Holcim Group based in Switzerland and Cementos Molins of Spain which has been operating in Bangladesh for almost two decades. LHBL has invested ~500 million USD to establish one fully integrated cement plant in Chhatak, Sunamganj and three grinding stations in Meghnaghat, Narayanganj and Mongla, Bagerhat. This is also the largest foreign direct investment in the construction industry of Bangladesh. As a part of the global leader in innovative and sustainable building solutions LafargeHolcim Bangladesh is enabling greener cities, smarter infrastructure and improving living standards around its operational site both in Bangladesh and Meghalaya, India. With sustainability at the core of its strategy LafargeHolcim Bangladesh is becoming a net zero company, with its people and communities at the heart of its success. The company is driving the circular economy through its Geocycle project in recycling to build more with less. LafargeHolcim Bangladesh is the company behind some of the country’s most trusted brands in the building sector including Holcim Strong Structure, Holcim Water Protect, Holcim Shokti, Supercrete and Supercrete Plus. The company also produces world class aggregates in its Chhatak Plant which is an import substitution. LafargeHolcim Bangladesh is driven by diverse and empowered people who are passionate about reinventing how the world builds to make it greener and smarter for all.

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