LafargeHolcim Bangladesh unveils new look of its premium cement brand Holcim Strong Structure


LafargeHolcim Bangladesh Limited (LHBL) has unveiled new look of its premium cement brand ‘Holcim Strong Structure’ which is now available in all the markets. Rajesh Surana, CEO of LHBL unveiled the new design of the cement bag through a virtual program recently. Gazi Mahfuzur Rahman, Sales and Marketing Director was also present during the unveiling.

Earlier a virtual program was organized where the distributors and retailers of the company praised the new design and mentioned about its uniqueness. Holcim Strong Structure is the most popular cement in the premium quality segment. The Professionals recommends individual house builders to use the cement for its premium quality.

Rajesh Surana said "LafargeHolcim Bangladesh always emphasizes on innovation and customer satisfaction. As a part of this, we are unveiling the new look of our Holcim Strong Structure bag. The new look of the bag is really attractive and reflects our stronger brand image and product differentiation which shall be further emphasized by the new bag. We are committed to provide best product for our customers to build their dream homes.”