LafargeHolcim Bangladesh Limited (LHBL) has unveiled new look of its Supercrete Cement bag which will be available by 10 June, 2021 in all the markets. Rajesh Surana, CEO of LHBL unveiled the new design of the cement bag through a virtual program held on June 01, 2021. Gazi Mahfuzur Rahaman, Sales and Marketing Director was also present during the unveiling.
Supercrete is the only Portland Limestone Cement (PLC) brand in Bangladesh and is well recognized and recommended by the professionals for its consistent quality. LafargeHolcim Bangladesh sources limestone, the basic raw material of cement from its own quarry in Meghalaya, India which plays an important role behind maintaining consistent quality along with the state of art lab facilities at its Surma Plant.
Rajesh Surana said "LafargeHolcim Bangladesh always emphasizes on innovation and customer satisfaction. As a part of this, we are unveiling the new look of our Supercrete cement bag with a new tagline ‘Shera Maan Shothik Nirman’ which also truly represents the Supercrete brand.”