Meet the Press: LafargeHolcim Bangladesh launching specialized plastering cement


LafargeHolcim Bangladesh is going to launch a new specialized cement for plastering works. Branded as “Plastercrete”, this specialized cement will be initially available for its esteemed corporate clients. This was informed by Mr. Rajesh Surana, CEO, LafargeHolcim Bangladesh Limited at a press conference held at a city hotel today.


“Plastercrete will be ensuring a smoother surface finish that will ease applications and masonry works. By using this product, plastered surface will be more durable, less prone to cracks thus requiring less repair and maintenance. The new cement will help customers to save time and cost substantially and is expected to create a big impact in overall construction management process. The other products of the company are Holcim Strong Structure, Supercrete, Holcim Grey (Holcim CEMIIIA) and Holcim Red.


Mr. Rajesh further stated that LafargeHolcim Group is continuously working in research and development to find best and sustainable solutions in the construction sector. “In that pursuit, we are going to bring more innovative products in the market”, he added.


Producing 4.2 million ton world class cement annually, LH Bangladesh enjoys the confidence of the customers. The Company has invested about 500 million USD in Bangladesh, and is having plans for further investments. It is the biggest Foreign Direct Investment in the building material sector in Bangladesh. The Plant at Chhatak, Sunamganj is the only dry process integrated cement plant of the country. By producing its own clinker, the Company saves about 40 to 50 million USD per year for the Government of Bangladesh. The plants are strategically located in the North-East, Central and South- West parts of the country for convenience of the customers. With about 3,000 direct and indirect employments, livelihood of further 20,000 service providers and business partners are dependent on this project. About 41 equity of the Company are owned by around 30,000 Bangladeshi shareholders, while the rest equity is owned by LafargeHolcim Group for Switzerland & France, and Cementos Molins Group of Spain. Senior officials from the company including Asif Bhuiyan, Marketing and Commercial Transformation Director, Syed NaimulAbedin, Head of Market Strategy, Brands & Communications were present at the press conference.